Showing posts with label car accidents. Show all posts
Showing posts with label car accidents. Show all posts
Friday, March 4, 2011
Raw Video Car runs over by bicycle.
Sickening moment motorist ploughed through 40 cyclists in road horror (but amazingly no one was killed)
Labels:
accident images,
Accidents,
car accidents,
Car crash
Monday, August 16, 2010
Eight people killed and 12 injured as car ploughs into crowds at California motor race
Debris from the scene of an accident litters the ground today
Crash aftermath: The race truck is righted after it went out of control and plowed into a crowd of spectators in the California desert
Horrified witnesses said the accident left 'bodies everywhere'. The victims had no time to save themselves when the truck became airborne and landed upside down on top of them.
The California 200 race is held in such a remote spot that it took rescue workers more than half an hour to reach the site, forcing spectators to tend to the dying and wounded on their own.
Smash: An off-road car on its back after the horror crash at the California 200 race last night, in which eight people were killed
Panic: Spectators rush to help a victim trapped under the car
Popular: Tens of thousands go to watch the event in the Lucerne Valley
Dangerous: Lucerne Valley is a popular spot for off-road racing (file picture)
The car lost control after careering over a jump at the start of the race
The driver, who was not badly hurt, was escorted away by police after the crowd became abusive and rocks were thrown.
No charges have been brought against him. Officer Joaquin Zubieta, of California Highway Patrol, said: 'He got airborne and when he landed, rolled over straight into the spectators-People didn't have much of a chance to get away.'
The dead were aged from their early twenties to late forties. They were watching the 200-mile race from a spot called the 'rock pile', where the track snakes between giant boulders and up a small hill, sending many of the racers flying.
Race organisers were being questioned yesterday to determine whether sufficient safety measures were taken to protect spectators.
The crowd was standing within ten feet of the track with no guard rails separating people from the speeding vehicles. Police experts were checking the truck for mechanical defects.
David Conklin, a photographer who had been covering the event, said the car had been among the first 20 off the line and had just gone over a jump called the 'rockpile'.
He watched the vehicle sail through the air and had turned back to wait for the next one to go past when he heard a commotion.
'I heard screaming and shouting,' he said. 'I saw one woman with a major head wound lying in a pool of blood. Someone else was crushed beneath the car.'
He added: 'There was dust everywhere, people screaming, people running.'
San Bernardino County Fire sent seven ambulances and 10 aircraft to the scene.
The sheriff's spokesman Cindy Bachman said the California Highway Patrol is investigating.
Tens of thousands go to watch the California 200, where dune buggy-style cars leap jumps and other obstacles around and off-road course.
The cars reach speeds up to 100 mph on the 50-mile course. The race had been scheduled to last through the night.The crowd was standing within 10 feet of the track with no guard rails separating them from the speeding vehicles.
'There were no barriers at all,' Jeff Talbott, inland division chief for the California Highway Patrol, told the Riverside Press-Enterprise.
He said that the driver, who wasn't named, was forced to run from the scene when the crowd grew unruly and some began throwing rocks at him.
It was not clear why he lost control of the truck.
The CHP does not normally investigate crashes at organized races, but took the lead on this probe because of its scope.
The event was sponsored by the South El Monte-based Mojave Desert Racing, who were unavailable for comment today.
The crash is the latest in a series of race accidents that have proved deadly to spectators.
A car plowed into a crowd that had gathered to watch an illegal drag race on a suburban road in Accokeek, Maryland, in February 2008, killing eight people and injuring five.
The two racers were charged with vehicular manslaughter. Darren Bullock, 22, was sentenced to 15 years in prison. Tavon Taylor, 20, is awaiting trial.
In Chandler, Arizona, in February, a woman was killed by a tire that flew off a crashing dragster at Chandler's Firebird International Raceway for the NHRA Arizona Nationals.
In Selmer, Tennessee, a dragster went out of control and smashed into spectators during a fundraising festival in June 2007, killing six people and injuring 22.
Driver Troy Critchley, 38, was convicted of misdemeanor reckless assault charges and sentenced to 18 months' probation.
Tuesday, July 6, 2010
Toyota admits it 'knew about Lexus engine problem two years ago' as it begins global recall
A Lexus GS450h at a showroom in Tokyo, which is one of seven Toyota Lexus models to be recalled in Japan
The world's largest car maker started a global recall over engine defects in its Lexus and Crown models yesterday.
Almost 92,000 vehicles have begun to be recalled in Japan, but Toyota expects to recall 270,000 cars worldwide to fix an engine problem that causes the cars to stall.
The total includes 138,000 vehicles in the U.S., 15,000 in Europe, 10,000 in the Middle East, 6,000 in China, 4,000 in Canada, and 8,000 in other regions.
'We apologise for inconveniencing our customers. We hope to fix the problem soon,' Toyota spokesman Paul Nolasco said.
Toyota has received about 200 complaints, but no accidents due to the fault have been reported.
The Japanese car manufacturer will recall seven models from the luxury Lexus range together with its Crown model vehicles, produced between July 2005 and August 2008.
Vehicles from the 2009 and 2010 model years are not affected.
The recall, costing an estimated £150million comes on the back of a series of safety problems to blight Toyota over the past 18 months.
More than 8.5 million vehicles already have been recalled since last autumn for various problems, including sticking accelerator pedals, braking software glitches and defective floor mats.
Last September the car giant announced its biggest recall in its history after fears the accelerator pedals could become trapped in floormats. Almost 4 million cars in the U.S. were affected.
Five months later around 2.3 million cars in the U.S. were recalled over potentially faulty accelerator pedals.
In April this year, Toyota was fined a record £11million in the U.S. for responding too slowly when the recall crisis erupted.
U.S. transport secretary Ray LaHood said that 'by failing to report known safety problems as it is required to do under the law, Toyota put consumers at risk'.
The latest woes come on top of a recall last week for 17,000 Lexus hybrids after testing showed fuel could spill during a rear-end crash.
Analysts say the latest recalls do little to instil consumer confidence after Toyota president Akio Toyoda apologised to shareholders last month and vowed to improve vehicle quality inspections.
'It is not doing a good job in communicating a message about what exactly it is doing to beef up quality checks,' said Shotaro Noguchi, auto analyst with Nomura Securities in Tokyo.
'So it is hard for people to believe Toyota is taking the customer's view as it is promising to do.'
Toyota faces more than 200 lawsuits in the U.S. tied to accidents involving defective vehicles, lower resale values, and a drop in its stock value.
The company's overall sales have been damaged this year following its safety-related recalls. Toyota has been trying to boost U.S. sales with deep promotions, including 0% financing and free servicing.
Labels:
accident images,
Accidents,
car accidents,
Car crash,
Scandal
Wednesday, May 19, 2010
The moment a bus driver nearly runs over a baby sitting in the middle of a major road
Close call: Bus driver Mike Hubbard sees something up ahead in the middle of the road and as he gets closer he realises it's a baby
Stunned: Mr Hubbard jumps out of the driver's seat and rushes over to the wide-eyed baby
Out of the blue: Then in a matter of seconds, the child's father runs over and scoops up the baby
Lucky girl: The baby has recently been identified as Destiny Flores, who is now aged two
This is the moment a shocked bus driver comes to a screeching halt within inches of a semi-naked baby sitting in the centre of a busy road.
It was just after midnight when Mike Hubbard, on his usual bus route, noticed a mysterious shape wriggling on the road up ahead.
At first he thought the ghostly figure might be a dog, but as he approached, the San Antonio driver realised it was a baby wearing just a nappy.
Mr Hubbard stopped just in time to avoid running over the infant.
Hero: The VIA bus driver is humble about his quick-thinking actions. He's just thankful that no one was hurt
Custody battle: A tearful Catherine Gonzalez tells local news network WOAI-TV that she and her husband had no idea Destiny had escaped from the house
'I was definitely in shock,' Mr Hubbard told local news station WOAI-TV.
'From a distance I can't tell exactly what it is. It looks like a dog, something moving around, I can't really tell what it was. I started slowing down and then I noticed it's a baby in the middle of the street.'
After slamming on the brakes, Mr Hubbard immediately jumped out of his seat to investigate.
'To me he looked like he was eight months old with a pamper, just sitting there. I couldn't tell if he was eating something or not. But, his eyes got real big when he saw the big old bus in front of him,' Mr Hubbard said.
Then strangely, as the driver checked to see if the baby was alright, the child's father suddenly emerged, scooped up the infant and ran off.
The horrifying moment was captured by a camera on the dashboard of the bus.
Although the incident happened last May, video footage of the moment has only just emerged for use as evidence in a current child custody case.
The lucky baby is in fact a girl, identified as Destiny Flores, now aged two.
The local bus company VIA, which services San Antonio - the second largest city in the U.S. south central state of Texas - reported the incident to child protective services.
Destiny's mother Catherine Gonzalez, 25, and her husband are now fighting to retain custody of all three daughters.
The couple said they were in the living room when they heard a horn and the loud screeching sound of the bus braking suddenly.
Mrs Gonzalez insisted that they had no idea Destiny had escaped from the house.
We had the door open, but there's a screen door. I had the lock on it, but I don't know, maybe I didn't put it all the way and she just snuck out. I really can't even tell you,' she told WOAI-TV.
'It was an accident, that's all it was. It could happen to anybody in the world, you know,' she said through tears.
'It was just an accident, that's all it was. It's not like we weren't paying attention, you know. I could have swore all my kids were in the back watching TV and they were doing fine. It was just the biggest accident and it hurts me.'
But what horrifies Mrs Gonzalez more is thought of what could have happened to her daughter.
Mr Hubbard has been hailed a hero, but the humble bus driver says he is just grateful he was able to stop in time.
Texas child protective services will decide in a few weeks if the girls will be allowed to stay with their parents.
Labels:
amazing,
buscrash,
car accidents,
children care
Sunday, May 16, 2010
Twenty-eight wedding guests die in India after their bus touches a high-voltage wire
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Labels:
accident images,
car accidents,
deaths,
India
Monday, May 3, 2010
The terrifying moment a race car rolled into crowd of spectators
Those in the vehicle's path rush for safety.Terror: The car flies over a safety rail towards a crowd of spectators
Amazingly, the Mini came to rest having only struck two men, neither of whom sustained life-thretening injuries
Spectators ran for their lives when a race car sailed through the air towards them after a dramatic crash in Australia.
The Mini had clipped another vehicle during the race in Brisbane, rolled along the track - then sailed through the air straight towards the crowd of spectators.
It seemed that disaster was only a split second way as the red vehicle dropped down towards the scattering crowd.
Yet only two people were hit and were said to be recovering from their injuries in hospital.
'It's amazing that more people were not seriously injured,' said Australian racing legend Dick Johnson.
Perfectly fine: A track spokesman denied the circuit was unsafe.Parts of the car were torn off as it raced through a gravel pit towards a safety barrier.Catalyst: Magrow's car flipped after he collided with a fellow competitor
'This particular race track is very sub-standard... You have to look after people who pay money to come to these places.'
The Mini Cooper S struck two men - aged 59 and 60 - as it smashed through a fence, took to the air and came crashing down. They suffered head injuries, which were to be 'not life-threatening'.
Even the 22-year-old driver Kain Magrow escaped unhurt.
Spectators were amazed that he was able to step out of the wreck of the number 8 Mini, which had rolled several times before hitting the fence and soaring through the air.
A Queensland Raceway spokesman said the crash was 'a seriously freak accident'.
Friday, March 19, 2010
McLaren takes aim at Ferrari and Lamborghini with 200mph British supercar dubbed 'an F1 car for the road'
The new McLaren resembles the company's iconic 1990s' supercar, the 240mph F1, which was the world's fastest production car until Bugatti's 250mph Veyron.Hi-tech fabric in the bucket seats 'breathes' to help driver and passenger stay comfortable.Rear view: The new McLaren looks just as good from the back
Lifting the gull-wing upwards and forwards is designed to help driver and passenger get in and out more easily
I believe I can fly: The McLaren MP4-12C spreads its wings.Stunning design: The McLaren MP4-12C is Britain's answer to Italy's seductive Ferrari
The £150,000 McLaren MP4-12C is Britain's answer to Italy's legendary Ferrari and is the long-held dream of McLaren and F1 team boss Ron Dennis to produce an 'affordable' supercar with the greenest credentials in its class.
With dramatic aerodynamic styling designed to keep it on the ground at high speed, the new McLaren two-seater will accelerate from rest to 60mph in just 3.4 seconds.
It is powered by a massive 3.8 litre V8 twin turbo engine which develops 600bhp - equivalent to about six Ford Fiestas. McLaren claims it is the world's most efficient internal combustion engine and the pinnacle of British hi-tech engineering.The new McLaren, which goes on sale in 2011, is being built at the company's hi-tech factory in Woking Surrey, where the workforce is expected to expand from 500 to around 800 as production gets underway.
About 1,000 cars will be built in the first year. But the MP4 is just the first of a new range of sports cars that will see production increased to 4,000 a year within about three years.
The new McLaren uses lightweight aluminium and carbon fibre to keep weight down and performance high.
Average fuel consumption is expected to be around 22mpg but emissions of carbon dioxide - the so-called greenhouse gas blamed for global warming - will be below 300g/km.
As you would expect from a company that has been at the pinnacle of Grand Prix racing, the new road car includes many hi-tech spin-offs from the world of F1.
That includes seven speed F1-style paddle-shift with intuitive gears - dubbed 'pre-cog' for pre-cognition. The so-called 'seamless-shift gearbox' system pre-selects the gear before you shift to it.
The aerodynamic styling and flat underside creates massive downforce to give great roadholding and prevent car from taking off like an aircraft.
The driver and passenger are protected inside a strong but superlight carbon fibre mono-cell or 'tub' as used in F1 cars. The whole structure weighs just 81 kg - about the weight as an average man.
Giant side air scoops are designed to cool engine and powerful brakes. The hi-tech fabric in the bucket seats 'breathes' to help driver and passenger stay comfortable. Buttons and dials are kept simple and to a minimum, and there is a seven inch dashboard touchscreen.
For life out on the open road, the new car also has parking sensors, cruise control, and optional sat-nav.
Lifting the gull-wing upwards and forwards is designed to help driver and passenger get in and out more easily - especially in tighter parking spots. A spokesman said:'In traditional door systems, a larger parking space is necessary to permit the doors to open wide enough.'
The new McLaren aims to take on key rivals including the brand new Ferrari 458, Lamborghini Gallardo, Porsche 911 Turbo, Bentley Continental GT, Aston Martin DB9.
McLaren Automotive chairman Ron Dennis said:'It is a long-held dream of mine to launch a range of high performance sports cars that set new standards in the industry. I am confident that now is the right time for McLaren Automotive to become a full-line high performance sports car manufacturer.'
Mr Dennis said:'This is the start of an exciting new chapter in McLaren's history, in British high technology engineering and manufacturing, and in global sports car design. We aim to be the best.'
McLaren managing director Antony Sheriff said: 'By the time the 12C is launched in 2011, we expect the economic conditions to be much improved. We have already seen significant interest in the car.'
McLaren's first spectacular venture into road car production was back in 1993 with the 'F1', which for many years was the fastest car in the world. More recently it worked in collaboration with Mercedes-Benz to make the SLR-McLaren. But with the MP4, McLaren is again going it alone.
Vital statistics: McLaren MP4 12C
* Length: 14ft
* Width:6ft 1 inch
* Height: 3ft 10 ins (with gull-wing doors closed)
* Height: 5ft (with gull-wing doors open)
Labels:
amazing,
British PM,
car accidents,
Technology
Thursday, March 18, 2010
Miracle motorway escape as car gets stuck under bumper of lorry travelling at 60mph
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A lorry sped along a motorway at 60mph completely unaware that a car was trapped sideways under its bumper.
The driver of the Renault Clio appeared to be desperately trying to release the car, pressing his brake lights on and off.
The frightening scene was caught on a mobile phone by passengers in another vehicle on the A1(M) near Wetherby, West Yorkshire.
As they spotted the car caught on the front of the lorry, a voice is heard screaming: 'He hasn't seen it!'
How the Clio came to be caught there, why the lorry driver did not spot it, and how long the motorist was trapped is currently a mystery.
The driver apparently emerged unhurt when the lorry driver eventually stopped.
The Arclid Transport lorry was travelling in the fast lane when it was spotted.
A spokesman for the Cheshire-based haulage firm refused to comment on the matter except to say a probe was underway.
A West Yorkshire police spokesman said they were aware of the footage, which they believed was filmed in January, but had no further details of the incident.
Arclid's website claims the company is the 'UK's leading road haulage and powder haulage company'.
They boast of having the 'highest level of customer service'.
They claim: 'Our service is our strength. We have developed an unsurpassed reputation for delivery where you want it, when you want it - swiftly and safely....'
Labels:
accident images,
car accidents,
fuel truck,
highway accidents
Wednesday, February 24, 2010
Toyoda President of Toyota Corp. arrives for grilling in Congress
* Toyoda says to cooperate with US gov't investigation
* Issa says NHTSA faces scrutiny for 'decade of neglect'
* Japan opens probe into sudden acceleration
Toyota Motor Corp's (7203.T)
(TM.N) president pledged to cooperate fully with U.S government
officials investigating safety problems on Wednesday as he
prepared to tell a congressional panel that the automaker had
let standards slip in its rise to the top.
Akio Toyoda arrived at a congressional office building on
Wednesday morning, hours before his scheduled testimony for
U.S. lawmakers. He read a short statement in Japanese to
waiting reporters.
"This is a very valuable opportunity to appear today and I
am very grateful to Congress for this invitation," said Toyoda,
who was accompanied by Yoshi Inaba, Toyota's chief of North
American operations.
"Safety is our top priority and I intend to cooperate fully
with the U.S. government," he said.
Toyoda, who has appeared uneasy with the global spotlight
in the past month, waited for a translator to deliver his short
statement in English and then walked briskly off when prompted
by an aide, declining to take questions from reporters.
Toyoda's appearance before a congressional panel marks the
dramatic peak so far of a safety crisis that broke a month ago
with a series of recalls that now includes more than 8.5
million vehicles globally.
Toyota, founded by Toyoda's grandfather, now faces a
criminal investigation and a securities probe in the United
States as well as unresolved questions about hundreds of
incidents of unintended acceleration reported by consumers.
Toyoda is one of nine witnesses set to appear before a
congressional panel on Wednesday. The same panel will also
hear from a relative of Mark Saylor, an off-duty California
Highway Patrol officer who was killed last August, along with
three members of his family, when the Toyota Lexus sedan he was
driving sped out of control.
Toyoda and Inaba are due to appear in the second panel of
witnesses on Wednesday, after U.S. Transportation Secretary Ray
LaHood and David Strickland, head of the National Highway
Traffic Safety Administration.
In his prepared testimony, Toyoda extended his condolences
to the Saylor family and said he was "deeply sorry" that the
company had allowed its standards for quality to slip during a
period of fast growth over the past decade.
Toyota has promised internal reforms intended to increase
attention to safety and ensure that future recalls happen more
quickly in response to consumer complaints.
'A DECADE OF NEGLECT'
Darrell Issa, the ranking Republican on the U.S. House
Oversight and Government Reform panel, said regulators at the
National Highway Traffic Safety Administration had to face as
much scrutiny as Toyota.
"We're going to hold NHTSA accountable for a decade of
neglect just as much as Toyota," said Issa, who has been
outspoken about the need for Toyoda himself to appear before
Congress.
"He's the only person who can bring real change on behalf
of his company," he told Reuters Insider.
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Labels:
car accidents,
Congress,
investigations,
toyota,
USA
Wednesday, February 3, 2010
Toyota grapples with PR bungles, tarnished brand
Faced with an unprecedented recall of millions of vehicles and rivals swooping in on its customers, the public relations machine at Toyota Motor Corp (7203.T) -- one of the most savvy brand-creators in Asia -- is floundering.
Toyota has consistently played down recurring complaints of unintended acceleration, breaking what PR experts said is the cardinal rule in crisis management: assume the worst.
"People want to see a company take full responsibility, be empathic to the victims and their families and be in control by outlining the problem and how they intend to solve it. They also expect the CEO doing all this," said Ong Hock Chuan, a technical adviser of Jakarta-based PR consultancy Maverick who specializes in crisis management.
"Toyota seems to have failed in all counts."
Toyota President Akio Toyoda, the grandson of the company's founder, has not formally addressed the public or media on the recall problems.
Through November, the company continued to blame loose floor mats for the problem. That has eventually spread to a potential problem with accelerator pedals, and U.S. safety regulators are now renewing efforts to re-confirm whether the electronic throttle control system could have been at fault.
At a news conference in Nagoya on Tuesday -- the first appearance by an executive from headquarters since the recall expanded last week -- there was no deep bow, a standard fixture in Japan when a firm declares it is responsible for its mistakes.
"There should have been a more convincing explanation, including from the president," said Masato Takahashi, a public relations consultant at Kyodo PR.
"Even when they announced the recall initially, you can't just say, 'We're going to do a recall'. They should have gone further in way of explanation, and there should have been a heartfelt apology from the top."
ABSOLUTE DISASTER
At the news conference, a little-known Toyota executive in charge of quality, Shinichi Sasaki, said part of the reason Toyota decided to use U.S. autoparts maker CTS's (CTS.N) accelerators was to help contribute to the local U.S. economy.
That was not what customers want to hear, PR consultants said, least of all when public memory is still fresh of a 911 call of August 28 along with the sounds of the caller's Lexus crashing, killing its driver and three members of his family.
"It is an absolute disaster for a company which is Japanese, which has top-notch quality control, to have done it in such a spluttering manner," said Suhel Seth, managing partner of Indian brand management firm Counselage.
"What's worse is that in this case this whole concept of the visible Japanese apology was so missing."
Toyota spokeswoman Mieko Iwasaki said the company had all along taken the steps it believed were the best and fastest to put its customers first.
"If that was perceived as too slow, we will accept that as a sign of our shortcoming," she said.
For the past decade, Japan Inc has tried to learn from past mistakes, when critics lambasted its habit of keeping data under wraps and its efforts to convey an image of calm deliberation.
After Bridgestone Corp (5108.T) was forced to recall 17 million tyres in 2000 following a series of deadly crashes, more companies have put in place crisis management procedures and turned to corporate communications firms for help.
Some argue that Toyota did what it could, as soon as it grasped the gravity of the problem.
Toyota ran full-page ads in major U.S. newspapers on Sunday alerting consumers to the recall and production shutdown. Jim Lentz, president of Toyota Motor Sales U.S.A., appeared on U.S. TV and expressed regret for worrying drivers of its cars.
The scope of Toyota's recalls and production stoppage shows how serious Toyota is, said Hannah Cunliffe, a fund manager at Germany's Union Investment, which holds Toyota shares.
"Some of the comments that have come out of the management really show that they are not trying to put anything under the carpet or trying to deny anything," she said. "I don't feel they are handling it badly. But it's a very tough thing to handle."
PERCEPTION GAP
Consumers in Japan have been slow to voice concern, and rival automakers have not offered incentives to capitalize on Toyota's woes.
"It seems to be a problem just in the U.S.," said retiree Masanori Kawami, 63, who said he was expecting delivery of a Prius at the end of this month. "I'm not worried."
But that nonchalance may not last.
North American and Japanese dealers have received several dozen complaints over insufficient braking on Toyota's new Prius hybrid on bumpy or frozen roads, Toyota said.
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Toyota has consistently played down recurring complaints of unintended acceleration, breaking what PR experts said is the cardinal rule in crisis management: assume the worst.
"People want to see a company take full responsibility, be empathic to the victims and their families and be in control by outlining the problem and how they intend to solve it. They also expect the CEO doing all this," said Ong Hock Chuan, a technical adviser of Jakarta-based PR consultancy Maverick who specializes in crisis management.
"Toyota seems to have failed in all counts."
Toyota President Akio Toyoda, the grandson of the company's founder, has not formally addressed the public or media on the recall problems.
Through November, the company continued to blame loose floor mats for the problem. That has eventually spread to a potential problem with accelerator pedals, and U.S. safety regulators are now renewing efforts to re-confirm whether the electronic throttle control system could have been at fault.
At a news conference in Nagoya on Tuesday -- the first appearance by an executive from headquarters since the recall expanded last week -- there was no deep bow, a standard fixture in Japan when a firm declares it is responsible for its mistakes.
"There should have been a more convincing explanation, including from the president," said Masato Takahashi, a public relations consultant at Kyodo PR.
"Even when they announced the recall initially, you can't just say, 'We're going to do a recall'. They should have gone further in way of explanation, and there should have been a heartfelt apology from the top."
ABSOLUTE DISASTER
At the news conference, a little-known Toyota executive in charge of quality, Shinichi Sasaki, said part of the reason Toyota decided to use U.S. autoparts maker CTS's (CTS.N) accelerators was to help contribute to the local U.S. economy.
That was not what customers want to hear, PR consultants said, least of all when public memory is still fresh of a 911 call of August 28 along with the sounds of the caller's Lexus crashing, killing its driver and three members of his family.
"It is an absolute disaster for a company which is Japanese, which has top-notch quality control, to have done it in such a spluttering manner," said Suhel Seth, managing partner of Indian brand management firm Counselage.
"What's worse is that in this case this whole concept of the visible Japanese apology was so missing."
Toyota spokeswoman Mieko Iwasaki said the company had all along taken the steps it believed were the best and fastest to put its customers first.
"If that was perceived as too slow, we will accept that as a sign of our shortcoming," she said.
For the past decade, Japan Inc has tried to learn from past mistakes, when critics lambasted its habit of keeping data under wraps and its efforts to convey an image of calm deliberation.
After Bridgestone Corp (5108.T) was forced to recall 17 million tyres in 2000 following a series of deadly crashes, more companies have put in place crisis management procedures and turned to corporate communications firms for help.
Some argue that Toyota did what it could, as soon as it grasped the gravity of the problem.
Toyota ran full-page ads in major U.S. newspapers on Sunday alerting consumers to the recall and production shutdown. Jim Lentz, president of Toyota Motor Sales U.S.A., appeared on U.S. TV and expressed regret for worrying drivers of its cars.
The scope of Toyota's recalls and production stoppage shows how serious Toyota is, said Hannah Cunliffe, a fund manager at Germany's Union Investment, which holds Toyota shares.
"Some of the comments that have come out of the management really show that they are not trying to put anything under the carpet or trying to deny anything," she said. "I don't feel they are handling it badly. But it's a very tough thing to handle."
PERCEPTION GAP
Consumers in Japan have been slow to voice concern, and rival automakers have not offered incentives to capitalize on Toyota's woes.
"It seems to be a problem just in the U.S.," said retiree Masanori Kawami, 63, who said he was expecting delivery of a Prius at the end of this month. "I'm not worried."
But that nonchalance may not last.
North American and Japanese dealers have received several dozen complaints over insufficient braking on Toyota's new Prius hybrid on bumpy or frozen roads, Toyota said.
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Labels:
car accidents,
Car crash,
deaths,
Technology,
toyota
Tuesday, January 26, 2010
Toyota halts sale of 8 models over pedal recalls-Over issue pedal stuck on floormat
In what was described as the largest such move ever by an automaker in the United States, Toyota said today it had halted sales of eight models of its cars and trucks that account for more than half its U.S. sales until it could find a fix for sticking accelerator pedals under a safety recall.
The move, which will cut production for at least a week at seven Toyota plants in North America, comes six days after the Japanese automaker announced the recall of 2.3 million vehicles due to the accelerator problem that it first encountered in 2007.
The models, including its top-selling Camry and Corolla sedans, accounted for 56% of Toyota’s U.S. sales last month. No imported models are covered by the stop sale order.
The decision mars a reputation for high quality that Toyota had relied on to become the world’s largest automaker and claim 17% of the U.S. market.
Between this recall and an earlier one involving floor mats, Toyota has called back 4.8 million vehicles to fix problems that could lead to sudden uncontrolled acceleration. Safety advocates have linked the problems in Toyotas to 19 deaths and more than 2,000 complaints.
While Toyota says the problem is rare and confined to older models, it has not been able to specify under what conditions the pedals might stuck. With no remedy for the new problem, Toyota launched a web site last week giving consumers advice on how to stop their vehicles if their pedals were stuck, including shifting into neutral and shutting off the engine.
“This action is necessary until a remedy is finalized,” said Bob Carter, head of Toyota’s U.S. sales arm. We’re making every effort to address this situation for our customers as quickly as possible.”
Models affected by the recall
• 2009-2010 RAV4,
• 2009-2010 Corolla,
• 2009-2010 Matrix,
• 2005-2010 Avalon,
• Certain 2007-2010 Camrys,
• 2010 Highlander,
• 2007-2010 Tundra,
• 2008-2010 Sequoia
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Read more about Toyota
Labels:
car accidents,
deaths,
public safety,
toyota
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